1 Taras Shevchenko National University of Kyiv (Kyiv, Ukraine)
Received: 19 September 2020 / Accepted: 28 October 2020 / Published: 3 December 2020
The article deals with the discovery of instruments of modern political franchising that means a practice of a political brand using for electoral campaigns. There are investigated the technologies of political franchising as a special kind of political technologies of informational influence. There are determined the main mechanisms of political franchising for political election.
Keywords: political franchising, brand, electoral campaigns, political technologies, political election
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